Product strategy • Information architecture • User research

Redesigning the employer profile on Glassdoor

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The image featured in the middle of the about us page
The image featured in the middle of the about us page
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The image featured at the top of the about us page #1
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The image featured at the top of the about us page #2
The image featured at the top of the about us page #2

ROLE

lead Product Designer

PROJECT LENGTH

Aug 2025 – Dec 2025

TEAM

3 Designers

1 UX Researcher

1 Product Manager

4 FE eng, 2 BE eng (Web, native)

MY IMPACT

Facilitated 3-day design sprint with product and design stakeholders to ideate

Led end-to-end design process with designers

Key designer in spec handoffs to eng

PROJECT GOAL

How might we make company research easier on Glassdoor, while building for an AI-first future?

We want to better connect jobseekers with relevant employers and jobs, while making space for an AI copilot that acts as a career companion and helps users engage with Glassdoor data more effectively and deeply.

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

USER CHALLENGES

Job seekers use Employer Profiles to research companies and find relevant jobs.

However, they struggle to find information easily, since content is spread across 9-tabs

User pain points that lead to a passive experience

User pain points that lead to a passive experience

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

SOLUTION

A simplified 5-tab Employer Profile with a career companion that shifts company research from passive browsing > active exploration

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

DEFINING NAVIGATION

User research validated that a condensed, multi-tab IA still outperformed oversimplified 1 and 2-tab layouts

We led 12 moderated-research sessions and 102 unmoderated tree tests, where we tested 3 mobile prototypes with different information architecture. Ultimately, the multi-tab information architecture outperformed alternatives, due to:

  • Reduced scroll fatigue (less excessive scrolling and content imbalance)

  • Familiarity with mobile patterns

  • Clearer section-based discovery (users knew where to find content like employer reviews)

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

Simplifying the content into new tabs

By simplifying the tab structure and retaining only high-value content, users can more easily focus on what matters most.

Parent and sub-page navigation

Subpages enable users to explore specific topics in greater depth beyond the parent pages.

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

Simplifying the content into new tabs

By simplifying the tab structure and retaining only high-value content, users can more easily focus on what matters most.

Parent and sub-page navigation

Subpages enable users to explore specific topics in greater depth beyond the parent pages.

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

SIMPLIFYING CONTENT

Evolving our content into visual 'preview' cards helps highlight the value of the AI career agent

How might we distill employer content into preview cards that highlight key insights and motivate users to engage more deeply through our AI career agent? Below are a few examples of how we did this –

COMPANY SNAPSHOT CAROUSEL

Visualize & prioritize dense content

COMPANY SNAPSHOT CAROUSEL

Visualize & prioritize dense content

COMPANY SNAPSHOT CAROUSEL

Visualize & prioritize dense content

SIMPLIFIED 'COMPANY UPDATES' CARDS

Preview content via media carousels

SIMPLIFIED 'COMPANY UPDATES' CARDS

Preview content via media carousels

SIMPLIFIED 'COMPANY UPDATES' CARDS

Preview content via media carousels

BENEFITS PREVIEW CARDS

Emphasize primary calls to action within modules

BENEFITS PREVIEW CARDS

Emphasize primary calls to action within modules

BENEFITS PREVIEW CARDS

Emphasize primary calls to action within modules

DESIGN PATTERNS

Scalable design patterns establish a consistent and cohesive brand experience

We used this as an opportunity to rein in inconsistencies across the design system, which had grown increasingly complex as multiple teams contributed new modules.

STANDARDIZING UI

Card container styling & elevation

STANDARDIZING UI

Card container styling & elevation

STANDARDIZING UI

Card container styling & elevation

SCALABLE & UNIVERSAL PATTERNS

'See more' text expansion patterns

SCALABLE & UNIVERSAL PATTERNS

'See more' text expansion patterns

SCALABLE & UNIVERSAL PATTERNS

'See more' text expansion patterns

INTERACTION PATTERNS

Movement between subpages

INTERACTION PATTERNS

Movement between subpages

INTERACTION PATTERNS

Movement between subpages

SOLVING FOR SEO

Breadcrumbs & SEO rich text

SOLVING FOR SEO

Breadcrumbs & SEO rich text

SOLVING FOR SEO

Breadcrumbs & SEO rich text

AI CAREER COACH

Placing the AI Career Coach in the right rail allows users to move fluidly between content exploration and agent-led engagement

The experience supports jobseekers using both traditional browsing of our heritage employer content and free-form engagement with our AI-powered chat agent, allowing users to move between modes without losing context.

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

AI contextual hooks

By designing contextual entry points, I enabled a seamless transition from traditional employer content to AI-powered assistance, ensuring AI appears only when it meaningfully supports user intent.

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

AI contextual hooks

By designing contextual entry points, I enabled a seamless transition from traditional employer content to AI-powered assistance, ensuring AI appears only when it meaningfully supports user intent.

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

DON'T FORGET ALL DEVICES

Building for scale with mWeb

All designs were scaled to mWeb and native app as well, to ensure the redesign would be accessible on all platforms.

SCALABILITY

Desktop and mobile designs

SCALABILITY

Desktop and mobile designs

SCALABILITY

Desktop and mobile designs

RESULTS

🤠 Launched successfully in Q3 FY26 (Nov 2025)!

** AI copilot in right rail is actively being A/B tested **

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

RESULTS

5 redesigned parent tabs & 11 sub-pages fully released!

5 redesigned parent tabs & 11 sub-pages fully released!

This drove significantly deeper engagement with our highest-value features:

This drove significantly deeper engagement with our highest-value features:

  • +82% sourcing opt-in rate from employer page usage

  • +82% sourcing opt-in rate from employer page usage

  • +8% High-Intent Content Engagement (e.g. navigating deeper to subpages, interacting with data, etc.)

  • +8% High-Intent Content Engagement (e.g. navigating deeper to subpages, interacting with data, etc.)

  • +3.7% AI Engagement

  • +3.7% AI Engagement

  • +1.7% Logins

  • +1.7% Logins

  • Directional increases in page views (+6.1%), Registration (+1.4%), and registered active users (+0.2%)

  • Directional increases in page views (+6.1%), Registration (+1.4%), and registered active users (+0.2%)

** AI copilot in right rail is actively being A/B tested **

🎉🤠 Huge gains in high-intent content & AI engagement

🎉🤠 Huge gains in high-intent content & AI engagement